We can find research to support which ever side of an argument you need. Is that hard to believe? Here is an example.
I do seminars on creativity and powerbrainstorming (™) so this research supports its importance: “according to the Adobe® (Nasdaq:ADBE) State of Create global benchmark study. The research shows 8 in 10 people feel that unlocking creativity is critical to economic growth and nearly two-thirds of respondents feel creativity is valuable to society, yet a striking minority – only 1 in 4 people – believe they are living up to their own creative potential.”
80% say creativity is most important.
But another study by IBM of 1700 CEOs by AMA of 50,000 leaders proved’ 80% say the ability to inspire (which I also teach and do seminars about) is the most important trait for leaders and teams.
So here is a take-away, both are important and you will get different statistics depending on how you ask the questions.