Which is More Important? Creativity or the Ability to Inspire

We can find research to support which ever side of an argument you need. Is that hard to believe? Here is an example.
I do seminars on creativity and powerbrainstorming (™) so this research supports its importance: “according to the Adobe® (Nasdaq:ADBE) State of Create global benchmark study. The research shows 8 in 10 people feel that unlocking creativity is critical to economic growth and nearly two-thirds of respondents feel creativity is valuable to society, yet a striking minority – only 1 in 4 people – believe they are living up to their own creative potential.”

80% say creativity is most important.

But another study by IBM of 1700 CEOs by AMA of 50,000 leaders proved’ 80% say the ability to inspire (which I also teach and do seminars about) is the most important trait for leaders and teams.

So here is a take-away, both are important and you will get different statistics depending on how you ask the questions.

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