Your best ideas will come to you unexpectedly. Keep an old fashioned pen and paper handy or type into a notes section on your smart phone.
Just make lists at first. Don’t discard anything because a seemingly ‘bad’ idea can be the trigger a whole raft of better ideas.
If your job is to get a whole team of people brainstorming, let everyone work on their own first. One way is to challenge everyone with a required number of ideas that is bigger than anyone thinks they can do. This forces writing down everything that comes to mind just to meet the requirement.
Then bring all the ideas together. List them all. Organize them into natural categories to discover what categories have the most promise.
Only then start to combine and build on the ideas offered.
For more on this topic see my TEDx talk:
Or get my book Power Brainstorming
#brainstorming, #powerbrainstorming, #hazelwagner