John Baldoni’s new book, Grace

John Baldoni as quoted in Skip Prichard’s newsletter:

“Purpose begins – as many have said –with our why. Purpose is the answer to, “What gets you up in the morning?” From purpose comes vision and mission. Vision is an aspiration; it is our becoming. Mission is our doing; it is our building. And here’s where grace enters the picture. Grace is our how.”

In more typical business terms our how can be considered our strategy.

Writing down a strategy without a clear vision and mission is like Alice wandering in Wonderland. Having a Vision and/or Mission without a strategy is like looking at a great photograph of a scene without any desire to experience it first hand.


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