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Archive for hazel wagner

YOUR CREATIVITY GENIUS

Yes, genius.

Everyone has it yet most people describe themselves as having no creativity.

As children we were all free to try anything.  I decided to draw on the wall behind a door in our apartment.  I felt proud of my colorful

scribbles until my mother discovered it.  And, yes, I was punished.  I think they had to paint the whole wall.

We are all creative in our own way.

Not all creativity comes from big leaps.  Often small differences can make big differences.

Creative ideas that turn out to be useful are innovation.

The pet rock was creative but its usefulness, as a joke, was limited.  As a result it didn’t have much usefulness, nor innovation.

Allow room for your creative genius to think, grow, and try things out.

Let us know your thoughts on YOUR CREATIVITY GENIUS. You can email us at Hazel.Wagner@b9d.com

About Hazel

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Hazel Wagner, PhD, MBA, CMC, Professional Speaker, Author, Consultant, Entrepreneur, Brain Facilitator

ACADEMIC CREDENTIALS
PhD, MA, BA Mathematics
MBA International Marketing & Finance
Taught in MBA Programs for Kellogg Graduate School of Management, DePaul Graduate School of Business, and Cardean

BUSINESS CREDENTIALS
15 years in the Computer Industry: GE, Digital Equipment Corp.

CONSULTING CREDENTIALS
14 years consulting for start-ups through F100 companies, Certified Management Consultant

INTERNATIONAL SPEAKING CREDENTIALS
Sales Meeting kick-offs and keynotes, workshops, seminars for worldwide companies, American Management Association, National Speaker Association, American Marketing Association, Singapore Executive Management Seminar, AMA Tokyo, CMC Canadian Management Centre.

 

The Next Book is So Close I Can See It

Business, Brains, & BS is in its final stages. Pre-pub reviews are coming in. The cover art will be unusual and innovative. The business mystery story will intrigue you. And you will gather new ideas for your own business world.

Quick Start for Innovation

Sooner or later every business person starts to wonder if they are losing their touch or getting too complacent.  People buy based on differences not sameness. You and your company must constantly strive to stand out, to be viewed as a resource, not just a supplier.

A commodity is an item that is undifferentiated in the mind of the potential customer.  If it isn’t viewed as any different from any other in its class then the customer will choose the lowest cost, the cheapest.  That is the recipe for sliding down the slippery slope of less and less profit.

So instead choose the goal to be viewed as innovative, differentiated, something or someone special.

Innovation is in everyone’s grasp.  It is not limited to the birthright of a few ‘creatives.’

Use any of the ideas in Power Brainstorming, the book, or that you will read in this blog to get the creative juices flowing.

Let’s start with diversity, diversity of thinking styles and backgrounds.  Us humans tend to filter out so much of our environment that it is easy to miss some good nuggets.  Different backgrounds and thinking styles mean observing or noticing different elements.  It also means that the same element can elicit a very different response or thought process.  I do an exercise in some of my onsite seminars where each person starts with the same word and then lists word connections.  Even a common word will elicit very different streams of connected words from participants who may work together every day.

This exercise when applied to your product or customer or event will start you off on the creativity to innovation track.

How do you brainstorm?

I’d love to receive comments as I am starting up this blog. What techniques do you use to brainstrom? How often do you do brainstorming?